About Us
Our mission is to be the cultural home for the NBA off the court,
where the league’s best stories, personalities, and moments live. CRSSD is basketball culture. Viral content, clothing, millions of followers, & the biggest events.
Viral content
A specialized service designed to help athletes build and maintain their personal brand online while staying focused on their performance. From curating, creating, and scheduling content that reflects their professional journey, lifestyle, values, and community involvement. The goal is to engage fans, attract sponsorships, and shape a positive, authentic digital presence.
What We Offer
Production
The creative and technical process of producing high-quality, engaging content tailored to a brand’s social media strategy. This includes content planning, creative direction, photography, videography, editing, graphic design, and animation to create visually compelling posts, videos, and graphics.
Brand Partnerships
A strong social media presence offers numerous brand opportunities that can significantly elevate a business’s visibility, credibility, and engagement with its audience. With the right strategy, a brand can leverage social platforms to build a loyal community, increase awareness, and drive sales.
Austin Mills
Austin Mills is an ex-divison 1 basketball player at Baylor. He was one of the first big sports content creators with his viral basketball content. In 2016 the NBA reached out to Austin to work with him to become the first content creator to work with the league. Since then Austin has worked with some of the biggest brands on the planet from AT&T to Pizza Hut.
Meet the Team
Rashaad Dixon
Rashaad is an apparel expert with 12+ years of experience leading teams and executing brand activations and production at scale. As Director of Brand Culture and Operations at Bristol Studio, he doubled sales and led campaigns with global brands including Adidas, Uninterrupted, and LIFEWTR.
Caleb Nashfeemster
Caleb has an extensive background in content creation; growing brands, businesses, as well as his own platforms on all socials. He’s worked with companies such as Nike, NBA, Vayner Media, Nerf, and many more. He has run campaigns for The World Cup, Jack in the Box, NBA Playoffs; just to name a few. Working in the space as a creator and consultant, Caleb has many connections in the social media and sports world.
Jacob Ortiz
Jacob Ortiz is a veteran social media growth strategist and content manager. His company Legion Hoops has amassed over 1 million followers and billions of yearly views, and he also acts as a marketing consultant to major corporations throughout the sports, music, and media space.
Our Pages
Contact Us
Tell us about your project and get an estimate
Based in Los Angeles, CA